Well, we finally kicked off our quarterly newsletter last month! I’m writing a version for our consultants and one for our managers, and the opt-in forms went out around the beginning of January. The plan is to get them out at the beginning of the quarter, but because it was the first copy, of course there were some road blocks along the way. And looking at the numbers, the percentage of people who opted-in from the email’s I sent out compared to the number of consultants and managers in the databases of my recruiter and account manager’s is still very small, but I have high hopes for this new outlet. My hope is that over the next two quarters, we can at least double the number of subscriptions on both sides of the desk. And on a more positive note, we did gain some new subscriptions after both newsletters were sent out so the office perception is positive so far.
With these newsletters, I’m hoping to not only keep everyone informed with what we are seeing in the market, but to also push our social media to the next level. Social outlets such as Facebook and Twitter were non-existent with Fidelis when I started and with a degree in Journalism and Communication, I came in seeing an opportunity to push us into this market. It’s been a rocky start so far, but with the kick-off of our quarterly newsletter being something that’s never been done here, I’m shooting for the stars.
Are you interested in staying up-to-date with Fidelis ES via social networking? Find us here:
Newsletter (ERP Consultant): http://eepurl.com/ixP2M
Newsletter (ERP Manager): http://eepurl.com/jCevT